How Applying The Pareto Principle Can Give Your Business Valuable Commercial Insight

The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes.  The Pareto Principle which is often referred to as the 80-20 rule was named after Italian economist Vilfredo Pareto by management consultant Joseph M. Juran who suggested the principle.  Vilfredo Pareto attended the University of Lausanne and published his first paper “Cours d’économie politique.” in 1896.  In this paper Pareto demonstrated that approximately 80% of the land in Italy was owned by 20% of the population.

The 80-20 rule can be applied as a rule of thumb for most things in life including business where applying the Pareto Principle we can say that approximately:

  • 80% of a company’s profits come from 20% of its customers
  • 80% of a company’s complaints come from 20% of its customers
  • 80% of a company’s profits come from 20% of the time its staff spend
  • 80% of a company’s sales come from 20% of its products
  • 80% of a company’s sales are made by 20% of its sales staff

Therefore, many businesses can increase levels of profitability by focusing on the most effective areas of the business and eliminating, ignoring, automating, delegating or retraining the rest, as appropriate.

We can apply business intelligence techniques to quickly analyse the performance data of a business to drill-down and identify the 20% of causes (i.e. top customer accounts, best selling products, most effective use of company time and most effective sales staff) that generates the 80% of the results in the business (i.e. most sales revenue and profit).

B.I. Reports have helped businesses make sense of their underlying performance data and to allow them to focus in on the most effective 20% of their business.  If you would like to discuss how B.I. Reports to help your business you can contact us on 0800 8044 310.  Alternatively you can request a business intelligence consultation for your business.

The Pareto Principle (otherwise known as the 80-20 rule) states that, for many events, roughly 80% of the effects come from 20% of the causes.

The Pareto Principle (otherwise known as the 80-20 rule) states that, for many events, roughly 80% of the effects come from 20% of the causes.


facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Business Intelligence Reports are now an Official Pipeliner CRM Partner

Business Intelligence Reports are pleased to announce that we are now an official CRM Partner for Pipeliner CRM.  We think that as a sales tool, the Pipeliner CRM software is by far the best product available in the marketplace and at the same time offers exceptional value for money.  Another benefit for us is that we deal predominantly with manufacturing businesses who tend to have a lot of field sales executives.  As Pipeliner can work offline when no signal or WiFi is available , this is a huge benefit to our clients and an important feature that is not available with other products in the market.



Pipeliner CRM is a sales person’s dream CRM with the ability to access anywhere and more importantly, if you need, as a hybrid Cloud application, you can have a local copy for when you aren’t connected to the cloud. When are you connected again, just one click synchronises everything in seconds giving you the maximum flexibility to work how and where you like.


Now offers the following core functions in a rich user interface, easily customisable to meet suit your sales process.

  • Contact Management
  • Lead Tracking
  • Visual Sales Opportunity Processes
  • Leverage Social Selling with built-in links
  • Integration with MS Office
  • Email integration-MS Outlook & GMail
  • Dashboards providing out of the box insights
  • Quick and Easy Instant Reports for Managers and Sales people
  • Offline capability so that you can access your data on the move


The real magic happens because Pipeliner CRM is a work tool that becomes more useful over time. Each time you open your system, you can easily see what to focus on. The visual, graphical pipeline and target goals are always there—understandable and actionable. Within days, as your workflow improves, you feel the pull of this “sales efficiency portal” and see the positive results. Simply put, Pipeliner CRM helps you and your team do the right things, at the right time.

Pipeliner CRM is built for sales experts, not accountants. We find that Salespeople are very quick to adopt Pipeliner CRM because it is built to foster the entrepreneurial spirit that drives them. They can act on real and accurate information—not siren calls.

Want to see more? Contact B.I. Reports to arrange for a free 1 to 1 review of Pipeliner CRM and how a visual Sales Enabled CRM can help your business.


When we say Pipeliner is a CRM tool that allows you to Visualise Your Sales Process we really mean it.  Here are a selection of screenshots below to give you a visual idea of how accessible and user friendly this sales CRM software solution really is.

Having this visual view of your overall sales process allows you to manage your sales team more effectively.  It will also engage your sales team and make them more effective in generating sales.


One of the great things about Pipeliner CRM aside from the software product itself is the transparent pricing that they provide.  The software costs just £25 per user per month* which means you get all of the functionality listed above for a low price that you can budget for.

*Annual commitment

You will receive full training on how to use the software and can be up and running within a very short space of time.  Again this is what differentiates Pipeliner from other CRM providers is that the implementation costs are much lower meaning a faster return on investment for your business.

You can be up and running with Pipeliner CRM straight after your free 30 day trial, but we can also give you support and customisation from our CRM experts. Most clients are fully operational and pulling off meaningful reports and insights within a week of using our “Quick Start” template approach.


To request your FREE 30 day trial simply use the link below:

Pipeliner CRM FREE 30 Day Trial

Alternatively for more information or to arrange a 1:1 demo of the Pipeliner CRM software please call B.I. Reports on 0800 8044 310 

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Download the Business Intelligence Reports Brochure

Welcome to the WordPress blog for Business Intelligence Reports.

We have uploaded our latest brochure to the website.  If you would like to download a PDF version of the brochure please use the link shown below:



facebooktwittergoogle_plusredditpinterestlinkedinmailby feather